This project will involve investigating different approaches to integrating game design elements and processes into non-game applications. It will look beyond the extrinsic rewards schemes often used in gamification to develop an understanding and methodology for harnessing intrinsic motivation and gameful design in non-game applications. It will involve investigating the role that rewards play in various systems, for good and for bad. This project has potential implications for the design of games, applications, websites, and learning experiences in general.
gamification, gameful design, video games, motivation, rewards